In 2023, Mesra Retail & Cafe Sdn. Bhd. (MESRA) not only achieved, but significantly raised the bar in its performance across its three core business segments of Convenience Stores, Complementary Business and Food & Beverage (F&B).
Who We Are and What We Do
We provide a range of consumer products and services at over 800 Kedai Mesra nationwide and collaborate with more than 50 strategic partners to increase customer visits to PETRONAS stations. Our expansion efforts included expanding Café Mesra’s presence beyond the petrol station forecourt and throughout Peninsular Malaysia with a footprint of 97 outlets, and participating in various events to strengthen the brand, customer experience and satisfaction.
Value Created by Business Segment
01
Quality
Excellent quality products, including Readyto-Eat, Ready-to-Drink and coffee-based beverages for our Customers at both Kedai Mesra and Café Mesra
02
Convenience
One-stop solution for our customers, providing them easy access to meet their daily needs and more, making their lives simpler and better every day
03
Value
Offering immense value pricing with attractive promotional mechanics in a bright, modern retail environment
Key Focus Areas
Mesra Convenience Store
Offers convenience, products and services to PETRONAS station customers through Kedai Mesra, featuring Mesra label branded items, with an emphasis on maximising value for our customers and our Company
Mesra Complementary Business
Partnerships with Quick Service Restaurants (QSR), indoor and outdoor F&B partners, which include international and local brands, and offer services such as payment terminals, bank service machines and self-service kiosks
Mesra Food & Beverage
In its second year of operations, Café Mesra’s focus is to continue expanding its presence across Peninsular Malaysia, strengthening the brand and exploring new F&B verticals as part of our growth strategy